Getting Employee Buy-In for Your Customer Experience Transformation

Today’s post is a modification of one that Annette wrote for CX Journey™ on September 23, 2014.

You’ve begun your journey to transform the customer experience, but you realize you can’t do it without your employees. What tools can you use to facilitate employee buy-in for your customer experience improvement efforts?

As you know by now, the employee experience drives the customer experience. Employees who are happy in their roles with the company will translate that happiness into delivering a great experience for customers. How do they get to that point? There are several factors, no doubt, not the least of which is hiring the right people. Once you’ve got the right people on staff, what tools can you use to ensure they are on board with delivering a great customer experience?

I knew I had written several blog posts that could easily answer the question. Here are my recommendations for tools to gain employee buy-in.

1. Provide a clear line of sight for employees to the target: customers. When employees know how their contributions matter, when they know how what they do impacts the customer experience, that makes all the difference in the world. In this post, I provide 6 Tools to Create a Clear Line of Sight for Employees. If you don’t read another post I recommend here, this one will provide you with the tools you need to get employee buy-in.

2. Use one of the most powerful customer experience training tools at your disposal: the customer journey map. It provides clarity in a lot of ways, including those mentioned in #1. Journey maps help the organization be more customer-focused and customer-centric, understand the customer and his interactions with your organization, align around a common cause, speak a universal language (customer), break down silos, achieve a single view of the customer, and improve the customer experience. In this post, I share details about Your Most Important #CX Training Tool.

3. Involve employees in customer experience design and improvement rather than imposing or forcing it on them. Here’s a post I wrote about Kotter’s change management model that might give you some additional ideas: 8 Steps for Customer Experience Change Management.

4. Empower employees to deliver the experience you expect them to deliver. In this post, I share 11 ideas on how Employee Empowerment involves employees rather than alienates them. When we unleash employee empowerment, we set employees on the path to deliver the experience you expect them to deliver.

5. And finally, as I already alluded to, the employee experience itself is important. Putting employees first and ensuring they have a great experience will translate to a great customer and pay returns in spades. In my post Does “Employees More First” Disparage Customers?, I share the results of putting employees more first and prescribe some ways to ensure they have a great experience.

You probably uncovered the most important tool of all in #1: communication. But the reason I share this post on Touchpoint Dashboard’s blog is that a common thread throughout many of those posts is the journey map. Mapping the journey your customers take is the first step in improving the customer experience. We can’t transform something – nor can we expect our employees to deliver on it – if we don’t understand it; maps help to create that understanding. Without a doubt, maps are a great communication tool.

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