Touchpoint Dashboard partners with TNS, expanding the global reach of its Customer Journey Mapping software

WICHITA, Kan., June 18, 2013  Touchpoint Dashboard, LLC (, the leading provider of customer experience management software, today announced a new partnership as it further expands its global presence.

     TNS (, the world’s leading market research company with operations in 80 countries, signed an agreement with Touchpoint Dashboard, giving the research giant access to use and market the Touchpoint Dashboard customer journey Mapping software platform in all of its global markets.

“We are honored that TNS selected Touchpoint Dashboard as its customer journey mapping tool of choice, and we look forward to seeing how our tool will enhance the customer experience management solutions TNS offers its clients,” said Bryan Surface, VP of Business Development of Touchpoint Dashboard.

Customer journey mapping has become a key element of TNS’s integrated customer-focused research and consultancy approach.  The company will use Touchpoint Dashboard’s unique web-based touchpoint and journey mapping tool to complement its customer research process and capture and display qualitative and quantitative customer feedback data.  TNS will also use the tool to actively involve clients in the customer journey mapping process and help them visualize and better understand how their customers interact with and feel about their businesses.

“We’ve been searching for a more efficient, automated and interactive way to create journey maps, and we found what we were looking for with Touchpoint Dashboard,” said Mike Everett, TNS’s global head of stakeholder management research.  “This tool is going to bring our customer journey mapping projects to a new level and enhance our ‘Big Data Map’ and the ‘Company Touchpoint Blueprint’ offerings, which are essential building blocks for any customer experience architecture,” he said.  “The fact that Touchpoint Dashboard was designed as a collaborative mapping tool is very important to us because we believe that customer journey mapping is a social process that delivers incredible value to companies,” Everett added.

Touchpoint Dashboard is the first web-based, SaaS application of its kind in the marketplace today.  Launched in August 2012, Touchpoint Dashboard’s automated and intuitive customer touchpoint and journey mapping system has been very well received worldwide for its ability to help companies visualize and manage customer data and measure performance.  Its unique features and collaborative design make it the ideal tool for mapping projects that involve many people in different locations. Multiple parties can participate in the mapping process without the need to purchase additional software licenses, and they can quickly access “dashboard views” of information and reports that are most relevant to them.

“Touchpoint Dashboard’s partnership with TNS marks a significant milestone in the development of our company,” Surface added.  “TNS’s customer experience research expertise and global staff network of more than 400 customer experience professionals will be a valuable resource to us as we continue to advance our mapping software to meet the needs of our rapidly growing global client base,” he said.

Touchpoint Dashboard software is available for purchase through the company’s website,  A free trial version of the software is also available.


About Touchpoint Dashboard

Based in Wichita, Kan., U.S., Touchpoint Dashboard is a leading provider of customer journey and touchpoint mapping software.  The company’s feature product, Touchpoint Dashboard, is the world’s first web-based SaaS application of its kind designed to give companies the ability to easily create insightful and action-oriented customer touchpoint maps that will help them improve their overall customer experience and business performance.  For more information, visit

About TNS

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.   TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups.

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