Strativity’s Touchpoint Dashboard Introduces Advanced Visual Displays with Journey View

The world’s premier experience and culture design firm, Strativity Group, launches a new feature, Journey View, within Touchpoint Dashboard to bring rich data into beautiful journey map designs.   HACKENSACK NEW JERSEY, April 5, 2018 – Strativity announces the addition of Journey View within Touchpoint Dashboard, adding both design and utility to the world’s most robust […]

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Strativity Touches Down in Australia with Pareto Fundraising JMA Course

Strativity’s Touchpoint Dashboard touched-down for a historic week “Down Under” in Australia this week.   The Touchpoint Dashboard touch-down was recorded for posterity in this Australian recreation of the Beatles’ Abbey Road album cover, shot in picturesque Glebe, Sydney. Pareto Fundraising, a direct response fundraising agency that helps charities raise vital funds for providing services, […]

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A Family Tree to Take Your Journey Maps from Macro to Micro

This blog is for CX professionals who 1) have multiple journey maps and 2) need a structure to connect them. Remember that neighborhood kid who always got you in trouble? Or maybe you were that kid who stirred everything up. That kid, for me, was my neighbor Jason, and he was two years older than […]

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Making Sense of the “Customer Journey” Technology Landscape

Making Sense of the “Customer Journey” Technology Landscape Increasingly, clients come to us confused about what “customer journey” tools do and where they fit. The confusion isn’t surprising. Like customer experience (CX) more broadly, the customer journey concept and term are used by a wide variety of companies to describe a wide variety of solutions. […]

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2016 Prediction: The year of white hot debate, submission to customers, and crying uncle

By Peter Haid Admittedly, I wasn’t spot-on with my predictions for 2015. Not because they weren’t key points that are important for businesses interested in true customer experience; rather, because they simply weren’t pursued the way they should have been. Let me explain… These were the top trends predicted for 2015 and their status today: […]

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Customer Journey Mapping Workshop Preparation

You’ve got buy-in… all the right people in your company are on board to map your customers’ journeys. They realize the importance of walking in the customer’s shoes in order to understand the experience before they can fix it. Awesome! Now what? It’s time to get all of your key stakeholders into a room and […]

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Hey! You Got Your Metrics in My Journey Map!

Remember the old Reese’s Peanut Butter Cups commercials from the ’80s? The ones where two people – one eating chocolate, the other holding a jar of peanut butter – collide and exclaim: “Hey! You got your chocolate in my peanut butter!” and “Hey! You got your peanut butter on my chocolate!” I suppose at the […]

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5 Basic Journey Mapping Principles

There are five basic principles that journey maps must adhere to. What are they? Many years ago (and still today), journey maps were created on butcher paper with post-it notes. I’ve used this approach in the past, and it makes it difficult to share the maps, to administer updates, and to transfer knowledge. It’s also […]

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Using Personas to Enhance the Customer Experience

Today we’re pleased to share another guest post by Keenan Samuelson of E Source. This is part two of a two-part series on personas. In part one, we explored the steps to create a customer persona. In part two, we’re exploring some of the ways CX professionals can use customer personas to improve CX. Now […]

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