Blog




Top 5 Reasons Customer Journey Maps Get Stuck in The Mud

Several years ago I was part of a company that was going through a merger. Not only was the number of employees going to double from approximately 20,000 to 40,000, but the number of customers was going to increase by 300%. In anticipation of customer support issues that could result from the merger, I was asked to create a customer journey map and identify high risk areas in the customer lifecycle. So I gathered key players from both companies and after spending several days together, we had a customer journey map with over 300 touchpoints, 40 of which we classified as “high risk”.

Read more >




2016 Prediction: The year of white hot debate, submission to customers, and crying uncle

By Peter Haid Admittedly, I wasn’t spot-on with my predictions for 2015. Not because they weren’t key points that are important for businesses interested in true customer experience; rather, because they simply weren’t pursued the way they should have been. Let me explain… These were the top trends predicted for 2015 and their status today: […]

Read more >


Touchpoint Dashboard Launches Largest Journey Mapping Community

Touchpoint Dashboard makes second major addition to the platform with the addition of online user community.   Hackensack NJ, November 30, 2015 – Touchpoint Dashboard, the leading customer journey mapping platform, announces the launch of the Touchpoint Dashboard Community. “We already have a very active customer base within Touchpoint Dashboard,” says Touchpoint Dashboard Director Peter […]

Read more >



Touchpoint Dashboard Completely Transforms Customer Journey Mapping to Journey Management through Addition of Action Planning

Within days of its acquisition by Strativity Group, Touchpoint Dashboard releases new features to transform maps from static to dynamic documents Touchpoint Dashboard, the leading customer journey mapping platform, announces the release of a new task management feature, free to all multiple license clients. Task management enables journey mapping practitioners to assign action items and […]

Read more >