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Touchpoint Dashboard Launches Largest Journey Mapping Community

Touchpoint Dashboard makes second major addition to the platform with the addition of online user community.   Hackensack NJ, November 30, 2015 – Touchpoint Dashboard, the leading customer journey mapping platform, announces the launch of the Touchpoint Dashboard Community. “We already have a very active customer base within Touchpoint Dashboard,” says Touchpoint Dashboard Director Peter […]

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Touchpoint Dashboard Completely Transforms Customer Journey Mapping to Journey Management through Addition of Action Planning

Within days of its acquisition by Strativity Group, Touchpoint Dashboard releases new features to transform maps from static to dynamic documents Touchpoint Dashboard, the leading customer journey mapping platform, announces the release of a new task management feature, free to all multiple license clients. Task management enables journey mapping practitioners to assign action items and […]

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Strativity Group Inc. Acquires Touchpoint Dashboard, LLC.

Acquisition creates the largest customer experience transformation firm in the world. Hackensack NJ, October 19, 2015 – Strativity Group announced the acquisition of Touchpoint Dashboard’s leading SaaS journey mapping platform.  Touchpoint Dashboard’s assets were acquired by Strativity in an effort to provide access to not only the best technology for journey mapping, but also the […]

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Gain Micro-Moment Insights Through Touchpoint

Why Micro-Moments Matter We’re on the Internet so often that we sometimes forget how much of an impact it has on our daily lives. We rely on our mobile devices to quickly find and access information, and consumers are increasingly reaching for their smartphones to look for and purchase online products at their convenience. The thought process […]

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Customer Journey Mapping Workshop Preparation

You’ve got buy-in… all the right people in your company are on board to map your customers’ journeys. They realize the importance of walking in the customer’s shoes in order to understand the experience before they can fix it. Awesome! Now what? It’s time to get all of your key stakeholders into a room and […]

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Hey! You Got Your Metrics in My Journey Map!

Remember the old Reese’s Peanut Butter Cups commercials from the ’80s? The ones where two people – one eating chocolate, the other holding a jar of peanut butter – collide and exclaim: “Hey! You got your chocolate in my peanut butter!” and “Hey! You got your peanut butter on my chocolate!” I suppose at the […]

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5 Basic Journey Mapping Principles

There are five basic principles that journey maps must adhere to. What are they? Many years ago (and still today), journey maps were created on butcher paper with post-it notes. I’ve used this approach in the past, and it makes it difficult to share the maps, to administer updates, and to transfer knowledge. It’s also […]

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Using Personas to Enhance the Customer Experience

Today we’re pleased to share another guest post by Keenan Samuelson of E Source. This is part two of a two-part series on personas. In part one, we explored the steps to create a customer persona. In part two, we’re exploring some of the ways CX professionals can use customer personas to improve CX. Now […]

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