Let’s be honest. Our old website was in need of a redesign and some sprucing up. As a company that provides customer journey mapping software, the irony wasn’t lost on us that our own website didn’t always provide visitors with a smooth journey. So we made it a priority to identify and address 3 key […]
“I just don’t understand. You seem like a rational person and yet support Peyton Manning as the best quarterback to ever play in the NFL. Don’t you see that Tom Brady is better?! He’s won four Super Bowls and Peyton only has two!” said the young football player. “I’ve rooted for Peyton Manning since before […]
Several years ago I was part of a company that was going through a merger. Not only was the number of employees going to double from approximately 20,000 to 40,000, but the number of customers was going to increase by 300%. In anticipation of customer support issues that could result from the merger, I was asked to create a customer journey map and identify high risk areas in the customer lifecycle. So I gathered key players from both companies and after spending several days together, we had a customer journey map with over 300 touchpoints, 40 of which we classified as “high risk”.
If there’s one question that comes up again and again in my line of work it’s: why should I bother doing a customer journey map? What’s in it for me and my business? First, the reason you should create a customer journey map is your customer. Your customer decides whether your brilliant business idea actually […]
By Peter Haid How can anyone not be touched by the recently-gone-viral story of the Target employee who not only patiently waited, but also helped his elderly customer count her coins for payment of her goods at the register? It melted the heart of the anxious customer next in line, so how can it not […]
By Peter Haid Admittedly, I wasn’t spot-on with my predictions for 2015. Not because they weren’t key points that are important for businesses interested in true customer experience; rather, because they simply weren’t pursued the way they should have been. Let me explain… These were the top trends predicted for 2015 and their status today: […]
Touchpoint Dashboard makes second major addition to the platform with the addition of online user community. Hackensack NJ, November 30, 2015 – Touchpoint Dashboard, the leading customer journey mapping platform, announces the launch of the Touchpoint Dashboard Community. “We already have a very active customer base within Touchpoint Dashboard,” says Touchpoint Dashboard Director Peter […]
Announcing new members-only interactive workshops, available to all customers with annual or monthly plans. If you are interested in joining a webinar please contact us at firstname.lastname@example.org.
Within days of its acquisition by Strativity Group, Touchpoint Dashboard releases new features to transform maps from static to dynamic documents Touchpoint Dashboard, the leading customer journey mapping platform, announces the release of a new task management feature, free to all multiple license clients. Task management enables journey mapping practitioners to assign action items and […]
Acquisition creates the largest customer experience transformation firm in the world. Hackensack NJ, October 19, 2015 – Strativity Group announced the acquisition of Touchpoint Dashboard’s leading SaaS journey mapping platform. Touchpoint Dashboard’s assets were acquired by Strativity in an effort to provide access to not only the best technology for journey mapping, but also the […]