Blog

Strativity’s Touchpoint Dashboard Introduces Advanced Visual Displays with Journey View

The world’s premier experience and culture design firm, Strativity Group, launches a new feature, Journey View, within Touchpoint Dashboard to bring rich data into beautiful journey map designs.   HACKENSACK NEW JERSEY, April 5, 2018 – Strativity announces the addition of Journey View within Touchpoint Dashboard, adding both design and utility to the world’s most robust […]

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Strativity Touches Down in Australia with Pareto Fundraising JMA Course

Strativity’s Touchpoint Dashboard touched-down for a historic week “Down Under” in Australia this week.   The Touchpoint Dashboard touch-down was recorded for posterity in this Australian recreation of the Beatles’ Abbey Road album cover, shot in picturesque Glebe, Sydney. Pareto Fundraising, a direct response fundraising agency that helps charities raise vital funds for providing services, […]

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2017 Was Amazing, What Will We Do Next?

Happy New Year! About six years ago, Touchpoint Dashboard (TPD) set out to solve a problem—journey maps were falling down from the walls both figuratively and literally. We aspired to change that, led by the belief that anyone can use well-designed software to make journey maps designed to improve customer experience for years to come. […]

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Strativity’s Touchpoint Dashboard Unveils Customer Types and Enhanced User Interface

The world’s premier customer experience consultancy, Strativity Group, Inc., rolls out new features within Touchpoint Dashboard to help practitioners amplify the human elements in customer journey maps.   HACKENSACK, NEW JERSEY, October 17, 2017 –Strativity Group, Inc., the world’s leading customer experience consultancy, unveils Customer Types and a revamped user interface within Touchpoint Dashboard. Customer Types […]

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A Family Tree to Take Your Journey Maps from Macro to Micro

This blog is for CX professionals who 1) have multiple journey maps and 2) need a structure to connect them. Remember that neighborhood kid who always got you in trouble? Or maybe you were that kid who stirred everything up. That kid, for me, was my neighbor Jason, and he was two years older than […]

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Making Sense of the “Customer Journey” Technology Landscape

Making Sense of the “Customer Journey” Technology Landscape Increasingly, clients come to us confused about what “customer journey” tools do and where they fit. The confusion isn’t surprising. Like customer experience (CX) more broadly, the customer journey concept and term are used by a wide variety of companies to describe a wide variety of solutions. […]

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Strativity launches comprehensive Journey Management Education Hub within Touchpoint Dashboard.

The world’s premier Customer Experience consultancy, Strativity Group, Inc., launches the Journey Management Education Hub within Touchpoint Dashboard.  NEW JERSEY, July 27, 2017 –Strativity Group, Inc., the world’s leading customer experience consultancy, announces the launch of the Journey Management Education Hub (JME Hub) to provide a one-stop shop for training users of Touchpoint Dashboard. The […]

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Journey Management vs. Mapping – What’s The Big Deal?

Customer Journey Mapping is a well-documented practice that helps organizations understand and guide improvements in the customer experience (CX). When done effectively, it uncovers valuable insight into CX issues and opportunities, and it aligns stakeholders around a common vision. But the traditional approach to journey mapping leaves a lot on the table. You know the […]

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Welcome Millennials To Your Organization Through Employee Journey Mapping

It is no secret that the workforce is changing; as more Millennials move into managerial roles, advancing in their careers, fueled by a need to succeed and to make a difference in this world. They crave for the opportunity to make the world or their community a better place to live. That desire to enhance […]

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