Blog

A Family Tree to Take Your Journey Maps from Macro to Micro

This blog is for CX professionals who 1) have multiple journey maps and 2) need a structure to connect them. Remember that neighborhood kid who always got you in trouble? Or maybe you were that kid who stirred everything up. That kid, for me, was my neighbor Jason, and he was two years older than […]

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Making Sense of the “Customer Journey” Technology Landscape

Making Sense of the “Customer Journey” Technology Landscape Increasingly, clients come to us confused about what “customer journey” tools do and where they fit. The confusion isn’t surprising. Like customer experience (CX) more broadly, the customer journey concept and term are used by a wide variety of companies to describe a wide variety of solutions. […]

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Strativity launches comprehensive Journey Management Education Hub within Touchpoint Dashboard.

The world’s premier Customer Experience consultancy, Strativity Group, Inc., launches the Journey Management Education Hub within Touchpoint Dashboard.  NEW JERSEY, July 27, 2017 –Strativity Group, Inc., the world’s leading customer experience consultancy, announces the launch of the Journey Management Education Hub (JME Hub) to provide a one-stop shop for training users of Touchpoint Dashboard. The […]

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Journey Management vs. Mapping – What’s The Big Deal?

Customer Journey Mapping is a well-documented practice that helps organizations understand and guide improvements in the customer experience (CX). When done effectively, it uncovers valuable insight into CX issues and opportunities, and it aligns stakeholders around a common vision. But the traditional approach to journey mapping leaves a lot on the table. You know the […]

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Welcome Millennials To Your Organization Through Employee Journey Mapping

It is no secret that the workforce is changing; as more Millennials move into managerial roles, advancing in their careers, fueled by a need to succeed and to make a difference in this world. They crave for the opportunity to make the world or their community a better place to live. That desire to enhance […]

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Customer Journey Mapping: How it can be used to Create Change in your Organization

Over the past 10 years, Customer Journey Mapping has been a critical part of strategically transforming an organization’s customer experience. Taking part in a cross-functional journey mapping workshop can be exciting, fun, and inspirational. Recently, while facilitating a journey mapping workshop for a healthcare company on the east coast, we saw constant light bulb moments. […]

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Touchpoint Dashboard Adds New Template to Simplify Journey Mapping

Touchpoint Dashboard’s “Swedish Store” template helps practitioners follow best practices in journey management.   NEW JERSEY, April, 21 2016 – Touchpoint Dashboard and parent company New Jersey based consulting firm, Strativity Group, Inc., announce the release of a new template to simplify journey mapping.   “In building this demo, we sought to address the two […]

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Touchpoint Dashboard Expands Its European Footprint

Touchpoint Dashboard retains Danny Peters as Head of Client Success – Europe, Touchpoint Dashboard.  New Jersey based consulting firm, Strativity Group, Inc. announces an agreement with Danny Peters to represent Touchpoint Dashboard as Head of Client Success – Europe. Peters will lead sales and service for Touchpoint Dashboard in the EU. “Touchpoint Dashboard has a large […]

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